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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Discussion 4_Introduction to Marketing

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Q Week # 4 Discussion No unread replies.11 reply. You have just joined the marketing department of a car company. Your managing director has asked your advice about the launch of a sports car. The company has invested a lot in the product’s development and so the sales targets are high. Should you aim to attract as broad a cross-section of customers as possible or focus your marketing efforts on specific types of customer?

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For successful marketing of any product market segmentation and target marketing are very important tools as they help to choose the customers wisely. It is extremely important fir the marketing managers to understand the necessity of market segmentation and target marketing. In order to sell any product in the market, it is important to determine who the audiences are to make perfect strategies to make the product more attractive to those audiences. This helps in order to understand the needs of the customers. There are three market segmentations which are demographic, psychographic and geographic. These segmentations help in order to choose target audience (Elmansy, 2017).